MAN WITH A PRAM
A charity fundraising event that unites celebrating dads on Father's Day. Man With A Pram is a fathers and children's pram walk that occurs in dozens of locations across the country. The aim of the walk is to help form support communities of local dads and also raise funds for fathers and families programs within the walk's local area.
WHAT THEY REQUESTED
We have partnered with Man With A Pram to strategise and launch the marketing vision for their 2019 Father's Day event. This involved building a user experience chart to attract event sponsors, hosts and participants to either run, sponsor or partake in an event. So far, we have developed their website, set up online ticketed events, created add-on-purchases on Eventbrite, created a donations fundraiser site on Raisely, and captured the photography for their Brisbane Media Launch event.
WHAT WE DID
Strategised the user experience and designed their main website. This included consumer pathway development, video integration, copywriting, linking to an external event and donation sites, creating custom forms and integration automation with their CRM platform.
EVENTS ONLINE REGISTRATION SETUP
We created the event pages for their events in Brisbane, Sydney, Melbourne, Adelaide, Hobart, Perth, Glen Eira and Mildura. We also integrated the forms with their CRM and created other revenue streams including merchandise sales.
Created a donations page through the Raisley platform. Utilised this to set up Fundraising accounts for over 100 key stakeholders and developed a fundraising challenge with one of Man With A Pram's key sponsors.
Captured and edited images from the 2019 Brisbane media launch.
We managed 20 events for MWAP across Australia in 2019. These events attracted over 1000 attendees, who were all joining together to celebrate and connect new fathers together. This involved coordinated a team of over 50 volunteers, 10 national sponsors, merchandise and ticketing.
Man With A Pram's team has expressed that they couldn't be happier with the service from Birchall & Co. We have integrated ourselves as an integral part of their leadership team, to help them drive towards their vision. We haven't just built marketing initiatives suggested to us, but we have strategised, justified and executed initiatives that had previously not been considered, to help launch their first year of running the event nationally.