RENEW ENERGY SOLUTIONS
Renew Energy Solutions is a Sunshine Coast based solar and electrical services company, providing energy solutions for residential and corporate clients across South-East Queensland.
WHAT THEY REQUESTED
Renew Energy Solutions requested a complete overhaul of their marketing. They bought us in to manage the entire effort and gave us full authority to make the changes that we deemed necessary to implement the new strategic marketing direction.
WHAT WE DID
STRATEGIC MARKETING PLAN
We had a look at their marketing efforts to date and compared them within the industry standard. We found them several marketing opportunities and designed a 12-month plan within their budget that was designed around achieving their goals and really driving the solar side of their business.
WEBSITE STRATEGY & DESIGN
Over 2 stages, we totally overhauled their website. The key features included developing a solar calculator that automates potential solar savings for leads, developed corporate and residential solar packages, featured the predominant suppliers they use and started a blog section to update Sunshine Coast-based clients on all solar news in the region.
Through multiple campaigns, we managed their lead generation focus ads across Facebook, Instagram and Google Ads. We centred the ads around a value-adding premise, where we wanted to provide free advice and assessments to help educate Sunshine Coast locals on the potential benefits that a solar solution could have for their household or business.
SALES PROCESS DEVELOPMENT & TRAINING
We developed a thorough sales process from lead generation all the way to after sales service for their sales team. We then trained their relevant staff on the process, one in which they are diligently following today.
We have developed emails and templates for sales promotions, monthly newsletters and online review requests.
DEVELOPMENT OF PHYSICAL MARKETING COLLATERAL
We developed a full suite of marketing collateral to use for Solar Sales. The suite included a brochure of the benefits of using Renew Energy Solutions for residential, corporate and builder customer groups.
The team at Renew Energy Solutions are currently servicing more leads than they ever have and are looking at doing more than triple the solar installs that they performed last year. We are now helping partner with them on their scale-up of staff to adequately manage the influx of leads, whilst keeping their high-quality of service.